{"id":2895,"date":"2015-11-05T17:11:10","date_gmt":"2015-11-05T16:11:10","guid":{"rendered":"https:\/\/preprod.gipa.eu\/?page_id=2895"},"modified":"2020-09-24T08:03:50","modified_gmt":"2020-09-24T07:03:50","slug":"nos-solutions","status":"publish","type":"page","link":"https:\/\/preprod.gipa.eu\/fr\/nos-solutions\/","title":{"rendered":"Nos solutions"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=\u00a0\u00bbfull_width_background\u00a0\u00bb bg_image=\u00a0\u00bb7863&Prime; bg_position=\u00a0\u00bbcenter bottom\u00a0\u00bb parallax_bg=\u00a0\u00bbtrue\u00a0\u00bb text_color=\u00a0\u00bblight\u00a0\u00bb][vc_column][block_title inner_style_title=\u00a0\u00bbonly_text\u00a0\u00bb title=\u00a0\u00bbEtudes sur mesure\u00a0\u00bb][\/block_title][separator width=\u00a0\u00bb200px\u00a0\u00bb height=\u00a0\u00bb1px\u00a0\u00bb position=\u00a0\u00bbcenter\u00a0\u00bb color=\u00a0\u00bb#e1e1e1&Prime; margin_top=\u00a0\u00bb5px\u00a0\u00bb margin_bottom=\u00a0\u00bb40px\u00a0\u00bb][vc_row_inner][vc_column_inner][textbar style=\u00a0\u00bbstyle_2&Prime; button_title=\u00a0\u00bbNous contacter\u00a0\u00bb button_link=\u00a0\u00bb\/fr\/contactez-nous\/\u00a0\u00bb icon=\u00a0\u00bbsteadysets-icon-type\u00a0\u00bb]<\/p>\n<h2 style=\"text-align: center;\">Pour d\u00e9finir et piloter vos strat\u00e9gies (relation client, marque, nouveaux services et potentiel\u2026) vous avez recours \u00e0 des \u00e9tudes marketing.<br \/>\nSur tous ces sujets, GiPA peut vous accompagner.<\/h2>\n<p>[\/textbar][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html el_class=\u00a0\u00bbanchor-container\u00a0\u00bb]JTNDcCUyMHN0eWxlJTNEJTIybWFyZ2luJTNBJTIwMHB4JTNCJTIyJTNFJTNDYSUyMGlkJTNEJTIyb2JzZXJ2YXRvcmllcyUyMiUyMGNsYXNzJTNEJTIyYW5jaG9yLXN0aWNreS1vYnNlcnZhdG9yaWVzJTIyJTNFJTI2bmJzcCUzQiUzQyUyRmElM0UlM0MlMkZwJTNF[\/vc_raw_html][block_title inner_style_title=\u00a0\u00bbonly_text\u00a0\u00bb padding_desc=\u00a0\u00bb10%\u00a0\u00bb title=\u00a0\u00bbObservatoires\u00a0\u00bb][\/block_title][separator width=\u00a0\u00bb200px\u00a0\u00bb height=\u00a0\u00bb1px\u00a0\u00bb position=\u00a0\u00bbcenter\u00a0\u00bb color=\u00a0\u00bb#e1e1e1&Prime; margin_top=\u00a0\u00bb5px\u00a0\u00bb margin_bottom=\u00a0\u00bb40px\u00a0\u00bb][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">L&rsquo;outil de r\u00e9f\u00e9rence pour comprendre et suivre le march\u00e9 de l\u2019apr\u00e8s-vente<\/h2>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/3&Prime;][vc_single_image image=\u00a0\u00bb19219&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb2\/3&Prime;][vc_column_text]<\/p>\n<h5 style=\"text-align: justify;\"><span style=\"color: #f79520;\">V\u00e9hicules particuliers : <strong>A<\/strong>ftermarket <strong>T<\/strong>rends <strong>O<\/strong>bservatory et <strong>P<\/strong>anorama <strong>A<\/strong>ftermarket <strong>D<\/strong>ata<\/span><\/h5>\n<p style=\"text-align: justify;\">GiPA r\u00e9alise des \u00e9tudes multiclient qui offrent une compr\u00e9hension approfondie des comportements et attentes des :<\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"text-align: justify;\">Conducteurs<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\">R\u00e9parateurs et Distributeurs<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Les \u00e9tudes <strong>A<\/strong>ftermarket <strong>T<\/strong>rends <strong>O<\/strong>bservatory sont r\u00e9alis\u00e9es chaque ann\u00e9e dans les pays disposant de parcs automobiles importants. Les enqu\u00eates <strong>P<\/strong>anorama <strong>A<\/strong>ftermarket <strong>D<\/strong>ata sont disponibles dans les pays avec un march\u00e9 de la rechange automobile plus restreint (mise \u00e0 jour tous les 2, 3 ou 4 ans).<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][separator width=\u00a0\u00bb200px\u00a0\u00bb height=\u00a0\u00bb1px\u00a0\u00bb position=\u00a0\u00bbcenter\u00a0\u00bb color=\u00a0\u00bb#e1e1e1&Prime; margin_top=\u00a0\u00bb5px\u00a0\u00bb margin_bottom=\u00a0\u00bb40px\u00a0\u00bb][vc_row_inner][vc_column_inner width=\u00a0\u00bb2\/3&Prime;][vc_column_text]<\/p>\n<h5 style=\"text-align: left;\"><span style=\"color: #f79520;\">Deux-roues<\/span><\/h5>\n<p style=\"text-align: left;\">Sur le march\u00e9 du 2-roues, GiPA propose des \u00e9tudes multiclient.<br \/>\nDeux cibles sont ainsi investigu\u00e9es en alternance, une ann\u00e9e sur deux :<\/p>\n<ul>\n<li style=\"text-align: left;\">Conducteurs de deux-roues \u00e0 moteur<\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: left;\">R\u00e9parateurs<\/li>\n<\/ul>\n<p style=\"text-align: left;\">Ces deux observatoires sont propos\u00e9s en \u00a0Allemagne, Espagne, France, Italie, Mexique, Inde, Indon\u00e9sie, Vietnam.<br \/>\nSur demande, la prestation peut \u00eatre r\u00e9alis\u00e9e sur d&rsquo;autres march\u00e9s.<\/p>\n<p style=\"text-align: left;\"><span style=\"text-decoration: underline;\"><a href=\"\/fr\/contactez-nous\/\">En savoir plus<\/a><\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/3&Prime; css=\u00a0\u00bb.vc_custom_1451384644346{padding-top: 20px !important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb4262&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][separator width=\u00a0\u00bb200px\u00a0\u00bb height=\u00a0\u00bb1px\u00a0\u00bb position=\u00a0\u00bbcenter\u00a0\u00bb color=\u00a0\u00bb#e1e1e1&Prime; margin_top=\u00a0\u00bb5px\u00a0\u00bb margin_bottom=\u00a0\u00bb40px\u00a0\u00bb][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/3&Prime;][vc_single_image image=\u00a0\u00bb4165&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb2\/3&Prime;][vc_column_text]<\/p>\n<h5 style=\"text-align: left;\"><span style=\"color: #f79520;\">Poids lourd<\/span><\/h5>\n<p style=\"text-align: left;\">Sur le march\u00e9 des v\u00e9hicules utilitaires poids lourd, GiPA interroge, en alternance, deux cibles de professionnels :<\/p>\n<ul>\n<li style=\"text-align: left;\">Utilisateurs : tous types de flottes poids lourd (&gt;3,5 t), \u00e9quip\u00e9s ou non d&rsquo;un atelier int\u00e9gr\u00e9<\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: left;\">R\u00e9parateurs : r\u00e9seaux constructeurs, ind\u00e9pendants, sp\u00e9cialistes&#8230;<\/li>\n<\/ul>\n<p style=\"text-align: left;\">Ces observatoires sont disponibles en Espagne, France, Italie,\u00a0Mexique.<br \/>\nSur demande, la prestation peut \u00eatre r\u00e9alis\u00e9e sur d&rsquo;autres march\u00e9s.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][textbar style=\u00a0\u00bbstyle_2&Prime; button_title=\u00a0\u00bbConsulter l&rsquo;agenda de sortie des \u00e9tudes\u00a0\u00bb button_link=\u00a0\u00bb\/fr\/plenieres\/\u00a0\u00bb icon=\u00a0\u00bbsteadysets-icon-type\u00a0\u00bb][\/textbar][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbfull_width_background\u00a0\u00bb bg_color=\u00a0\u00bb#f6f6f6&Prime;][vc_column][vc_raw_html el_class=\u00a0\u00bbanchor-container\u00a0\u00bb]JTNDcCUyMHN0eWxlJTNEJTIybWFyZ2luJTNBJTIwMHB4JTNCJTIyJTNFJTNDYSUyMGlkJTNEJTIycHJvZHVjdHMlMjIlMjBjbGFzcyUzRCUyMmFuY2hvci1zdGlja3ktcHJvZHVjdHMlMjIlM0UlMjZuYnNwJTNCJTNDJTJGYSUzRSUzQyUyRnAlM0U=[\/vc_raw_html][vc_row_inner][vc_column_inner][block_title inner_style_title=\u00a0\u00bbonly_text\u00a0\u00bb padding_desc=\u00a0\u00bb10%\u00a0\u00bb title=\u00a0\u00bbProduits GiPA\u00a0\u00bb][\/block_title][separator width=\u00a0\u00bb200px\u00a0\u00bb height=\u00a0\u00bb1px\u00a0\u00bb position=\u00a0\u00bbcenter\u00a0\u00bb color=\u00a0\u00bb#e1e1e1&Prime; margin_top=\u00a0\u00bb5px\u00a0\u00bb margin_bottom=\u00a0\u00bb40px\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_column_text]<\/p>\n<h3>Des outils d&rsquo;analyse sp\u00e9cifiques \u00e0 votre secteur et \u00e9prouv\u00e9s par les \u00e9quipes GiPA.<\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_tta_accordion style=\u00a0\u00bbflat\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb color=\u00a0\u00bborange\u00a0\u00bb spacing=\u00a0\u00bb5&Prime; autoplay=\u00a0\u00bb10&Prime; c_icon=\u00a0\u00bbchevron\u00a0\u00bb active_section=\u00a0\u00bb1&Prime; no_fill=\u00a0\u00bbtrue\u00a0\u00bb][vc_tta_section title=\u00a0\u00bbDN DV (distribution num\u00e9rique et volume)\u00a0\u00bb tab_id=\u00a0\u00bb1451491741988-6ff66ce2-b3e9&Prime;][vc_column_text]<\/p>\n<h5>Objectifs<\/h5>\n<ul>\n<li>D\u00e9terminer la couverture de la marque en nombre de points de vente<\/li>\n<li>Mesurer le potentiel de ces points de vente<\/li>\n<li>Evaluer le poids de la marque dans ses ventes<\/li>\n<li>Diagnostiquer la performance de la distribution actuelle<\/li>\n<\/ul>\n<h5>R\u00e9sultats<\/h5>\n<ul>\n<li>Cette \u00e9tude vous permet d&rsquo;acc\u00e9der aux informations suivantes :\n<ul>\n<li>Part de march\u00e9 des circuits pour le produit<\/li>\n<li>Part de march\u00e9 des marques selon les circuits<\/li>\n<li>Analyse des \u00e9carts de performance de votre marque par circuit et selon\u00a0sa part en volume et en valeur<\/li>\n<\/ul>\n<\/li>\n<li>Ces donn\u00e9es constituent une aide pr\u00e9cieuse pour la d\u00e9finition des objectifs des forces de vente<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00a0\u00bbBBA (Boost Brand Analysis)\u00a0\u00bb tab_id=\u00a0\u00bb1451491742570-73b6a5a6-b129&Prime;][vc_column_text]<\/p>\n<h5>Objectifs<\/h5>\n<ul>\n<li>Disposer d&rsquo;informations d\u00e9taill\u00e9es sur les comportements apr\u00e8s-vente des conducteurs<\/li>\n<li>Comparer et analyser en d\u00e9tail les r\u00e9sultats selon\u00a0le parc des marques<\/li>\n<\/ul>\n<h5>R\u00e9sultats<\/h5>\n<ul>\n<li>Un dispositif compl\u00e9mentaire \u00e0 l&rsquo;\u00e9tude ATO. Les informations recueillies permettent d&rsquo;\u00e9tudier en d\u00e9tail les comportements apr\u00e8s-vente sur le parc d&rsquo;une ou plusieurs marques et alimentent votre strat\u00e9gie Service apr\u00e8s-vente<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00a0\u00bbGood Better Best \u00a0\u00bb tab_id=\u00a0\u00bb1451492167954-121e227c-be44&Prime;][vc_column_text]<\/p>\n<h5>Objectifs<\/h5>\n<ul>\n<li>Identifier les fabricants r\u00e9f\u00e9renc\u00e9s par groupe de produits et par segment de gamme (haut \/ milieu \/ bas)<\/li>\n<li>D\u00e9terminer les parts de march\u00e9 au sein de chaque segment<\/li>\n<li>Anticiper les tendances de consommation\u00a0(pourcentage d&rsquo;achat selon le segment)<\/li>\n<li>Etudier le positionnement prix inter et intra segment<\/li>\n<\/ul>\n<h5>R\u00e9sultats<\/h5>\n<ul>\n<li>Cette \u00e9tude permet de bien analyser la concurrence pour d\u00e9terminer votre positionnement concurrentiel ; les r\u00e9sultats vous aident \u00e0 d\u00e9finir le positionnement de marque \u00e0 adopter aupr\u00e9s des distributeurs<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00a0\u00bbPrice Survey (Professionnels &amp; Drivers price survey)\u00a0\u00bb tab_id=\u00a0\u00bb1451492208779-32b3f412-d9ae\u00a0\u00bb][vc_column_text]<\/p>\n<h5>Objectifs<\/h5>\n<ul>\n<li>Conna\u00eetre la structure du march\u00e9 \u00e0 chaque niveau de la cha\u00eene de distribution : prix d&rsquo;achat et prix de vente<\/li>\n<li>Benchmarker le positionnement tarifaire des enseignes<\/li>\n<li>D\u00e9terminer le poids du co\u00fbt des pi\u00e8ces et de la main-d&rsquo;oeuvre<\/li>\n<\/ul>\n<h5>R\u00e9sultats<\/h5>\n<ul>\n<li>Cette \u00e9tude vous permet de disposer d&rsquo;un outil puissant pour d\u00e9terminer votre politique tarifaire<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00a0\u00bbTCO (total cost of ownership)\u00a0\u00bb tab_id=\u00a0\u00bb1452171855264-927a8093-9976&Prime;][vc_column_text]<\/p>\n<h5>Objectifs<\/h5>\n<ul>\n<li>Comparer le co\u00fbt final \u00e0 l&rsquo;usage des mod\u00e8les de diff\u00e9rentes marques (en respectant les pr\u00e9conisations d&rsquo;entretien du constructeur et\/ou en estimant les couts de pi\u00e8ces d&rsquo;usure)<\/li>\n<li>Communiquer de fa\u00e7on objective sur le co\u00fbt total d&rsquo;une voiture (pour un particulier ou un professionnel)<\/li>\n<li>Analyser les services de maintenance et de r\u00e9paration des diff\u00e9rents constructeurs automobiles<\/li>\n<\/ul>\n<h5>R\u00e9sultats<\/h5>\n<ul>\n<li>En vous positionnant par rapport \u00e0 vos concurrents, cette \u00e9tude vous aide \u00e0 d\u00e9finir un argumentaire destin\u00e9 aux forces de vente et permet d&rsquo;am\u00e9liorer la politique SAV<\/li>\n<li>L&rsquo;analyse peut prendre en compte : un v\u00e9hicule neuf, un vente d&rsquo;occasion, les frais d&rsquo;entretien (pi\u00e8ces et main-d&rsquo;\u0153uvre) , les frais de r\u00e9paration (pi\u00e8ces et main-d&rsquo;\u0153uvre), la consommation de carburant, l&rsquo;assurance, les pneumatiques, etc.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00a0\u00bbTYP (Ten year Penetration)\u00a0\u00bb tab_id=\u00a0\u00bb1452172022358-1c2dac68-8c70&Prime;][vc_column_text]<\/p>\n<h5>Objectifs<\/h5>\n<ul>\n<li>Mesurer la p\u00e9n\u00e9tration par circuit sur le parc des v\u00e9hicules (en neutralisant les effets par r\u00e9seau de structure du parc)<\/li>\n<li>Comparer\u00a0les p\u00e9n\u00e9trations selon des zones g\u00e9ographiques diff\u00e9rentes (pays, r\u00e9gions\u2026) ou selon les marques de v\u00e9hicules<\/li>\n<li>Suivre l&rsquo;\u00e9volution de l&rsquo;indicateur pour un circuit donn\u00e9<\/li>\n<\/ul>\n<h5>R\u00e9sultats<\/h5>\n<ul>\n<li>Cette \u00e9tude permet de disposer d\u2019un indicateur objectif pour mesurer la performance d\u2019un circuit ou d\u2019une enseigne, ind\u00e9pendamment de la structure du parc<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00a0\u00bbBIM (Brand Intelligence Monitor)\u00a0\u00bb tab_id=\u00a0\u00bb1452673537551-64b394a1-fef8&Prime;][vc_column_text]<\/p>\n<h5>Objectifs<\/h5>\n<ul>\n<li>Mesurer la notori\u00e9t\u00e9 de la marque (top of mind &#8211; spontan\u00e9e totale &#8211; assist\u00e9e)<\/li>\n<li>Etudier et comparer l&rsquo;image des marques<\/li>\n<li>D\u00e9terminer les parts de march\u00e9 de la marque<\/li>\n<li>D\u00e9terminer le profil des acheteurs \/ prescripteurs de la marque<\/li>\n<\/ul>\n<h5>R\u00e9sultats<\/h5>\n<ul>\n<li>Les indicateurs sont issus des \u00e9tudes conducteurs et r\u00e9parateurs. Ils \u00a0d\u00e9livrent les indicateurs cl\u00e9s afin de piloter votre marque aupr\u00e8s des r\u00e9seaux de professionnels et du consommateur final.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbfull_width_background\u00a0\u00bb][vc_column][vc_raw_html el_class=\u00a0\u00bbanchor-container\u00a0\u00bb]JTNDcCUyMHN0eWxlJTNEJTIybWFyZ2luJTNBJTIwMHB4JTNCJTIyJTNFJTNDYSUyMGlkJTNEJTIybWV0aG9kZSUyMiUyMGNsYXNzJTNEJTIyYW5jaG9yLXN0aWNreS1wcm9kdWN0cyUyMiUzRSUyNm5ic3AlM0IlM0MlMkZhJTNFJTNDJTJGcCUzRQ==[\/vc_raw_html][block_title inner_style_title=\u00a0\u00bbonly_text\u00a0\u00bb padding_desc=\u00a0\u00bb10%\u00a0\u00bb title=\u00a0\u00bbM\u00e9thode\u00a0\u00bb][\/block_title][separator width=\u00a0\u00bb200px\u00a0\u00bb height=\u00a0\u00bb1px\u00a0\u00bb position=\u00a0\u00bbcenter\u00a0\u00bb color=\u00a0\u00bb#e1e1e1&Prime; margin_top=\u00a0\u00bb5px\u00a0\u00bb margin_bottom=\u00a0\u00bb40px\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/3&Prime; css=\u00a0\u00bb.vc_custom_1452072065616{margin-top: 40px !important;}\u00a0\u00bb][vc_column_text]<\/p>\n<h3 style=\"text-align: left;\">Nous d\u00e9ployons l&rsquo;approche m\u00e9thodologique la mieux adapt\u00e9e pour couvrir votre probl\u00e9matique.<\/h3>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_tta_accordion style=\u00a0\u00bbflat\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb color=\u00a0\u00bborange\u00a0\u00bb spacing=\u00a0\u00bb5&Prime; autoplay=\u00a0\u00bb10&Prime; c_icon=\u00a0\u00bbchevron\u00a0\u00bb active_section=\u00a0\u00bb1&Prime; no_fill=\u00a0\u00bbtrue\u00a0\u00bb][vc_tta_section title=\u00a0\u00bbEtudes qualitatives\u00a0\u00bb tab_id=\u00a0\u00bb1452242731488-9d87ac8f-6ac8&Prime;][vc_column_text]L\u2019exploration qualitative (groupes, entretiens individuels, observations) permet de mettre \u00e0 jour et de comprendre les perceptions, motivations et attentes vis-\u00e0-vis d\u2019une offre de service, d\u2019une cat\u00e9gorie de produit ou d\u2019une enseigne.<br \/>\nMen\u00e9e seule, l\u2019\u00e9tude qualitative oriente vos d\u00e9cisions marketing. C\u2019est \u00e9galement souvent un pr\u00e9alable \u00e0 la conduite d\u2019une \u00e9tude quantitative (aide \u00e0 la r\u00e9daction du questionnaire \u2013 aide \u00e0 d\u00e9finition d\u2019un concept \u00e0 tester \u2013 \u2026).[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00a0\u00bbEtudes quantitatives\u00a0\u00bb tab_id=\u00a0\u00bb1452242732831-c41ff8fe-a718&Prime;][vc_column_text]Smartphone, Internet, en face \u00e0 face ou par t\u00e9l\u00e9phone\u2026 nous choisissons le mode de recueil le mieux adapt\u00e9 pour collecter les informations permettant de d\u00e9crire, de quantifier les attitudes, les opinions et les comportements d\u2019une population.<br \/>\nCompl\u00e9mentaires aux \u00e9tudes qualitatives, les \u00e9tudes quantitatives n\u00e9cessitent des volumes d\u2019enqu\u00eates importants pour assurer la repr\u00e9sentativit\u00e9 statistique de la cible \u00e9tudi\u00e9e (conducteurs, r\u00e9parateurs, distributeurs, gestionnaires de flotte\u2026).[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00a0\u00bbEtudes myst\u00e8res \/ Audits de conformit\u00e9\u00a0\u00bb tab_id=\u00a0\u00bb1452242734498-ec77352f-f540&Prime;][vc_column_text]Connaitre la qualit\u00e9 de service d\u00e9livr\u00e9e par votre r\u00e9seau et l\u2019accompagner dans le d\u00e9ploiement des meilleures pratiques.<br \/>\nLes visites myst\u00e8res, les appels myst\u00e8res\u2026 sont des outils de mesure, de management et de progr\u00e8s. GiPA vous permet de manager votre r\u00e9seau et chacun de vos points de vente.<br \/>\nEn identifiant les Best Practices, nous vous aidons \u00e0 fid\u00e9liser vos clients, \u00e0 augmenter vos ventes et \u00e0 optimiser vos co\u00fbts de fonctionnement.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00a0\u00bbEtudes documentaires \/ Analyse de veille\u00a0\u00bb tab_id=\u00a0\u00bb1452242735879-dff3bf78-532c\u00a0\u00bb][vc_column_text]L\u2019\u00e9tude documentaire est une recherche exploratoire et c\u2019est souvent un pr\u00e9alable \u00e0 toute \u00e9tude approfondie. Elle pr\u00e9sente les types de clients, les acteurs et d\u00e9livre des premi\u00e8res tendances d\u2019\u00e9volution du march\u00e9.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row type=\u00a0\u00bbfull_width_background\u00a0\u00bb bg_image=\u00a0\u00bb7863&Prime; bg_position=\u00a0\u00bbcenter bottom\u00a0\u00bb parallax_bg=\u00a0\u00bbtrue\u00a0\u00bb text_color=\u00a0\u00bblight\u00a0\u00bb][vc_column][block_title inner_style_title=\u00a0\u00bbonly_text\u00a0\u00bb title=\u00a0\u00bbEtudes sur mesure\u00a0\u00bb][\/block_title][separator width=\u00a0\u00bb200px\u00a0\u00bb height=\u00a0\u00bb1px\u00a0\u00bb position=\u00a0\u00bbcenter\u00a0\u00bb color=\u00a0\u00bb#e1e1e1&Prime; margin_top=\u00a0\u00bb5px\u00a0\u00bb margin_bottom=\u00a0\u00bb40px\u00a0\u00bb][vc_row_inner][vc_column_inner][textbar style=\u00a0\u00bbstyle_2&Prime; button_title=\u00a0\u00bbNous contacter\u00a0\u00bb button_link=\u00a0\u00bb\/fr\/contactez-nous\/\u00a0\u00bb icon=\u00a0\u00bbsteadysets-icon-type\u00a0\u00bb] Pour d\u00e9finir et piloter vos strat\u00e9gies (relation client, marque, nouveaux services et potentiel\u2026) vous avez recours \u00e0 des \u00e9tudes marketing. Sur tous ces sujets, GiPA peut vous accompagner. [\/textbar][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html el_class=\u00a0\u00bbanchor-container\u00a0\u00bb]JTNDcCUyMHN0eWxlJTNEJTIybWFyZ2luJTNBJTIwMHB4JTNCJTIyJTNFJTNDYSUyMGlkJTNEJTIyb2JzZXJ2YXRvcmllcyUyMiUyMGNsYXNzJTNEJTIyYW5jaG9yLXN0aWNreS1vYnNlcnZhdG9yaWVzJTIyJTNFJTI2bmJzcCUzQiUzQyUyRmElM0UlM0MlMkZwJTNF[\/vc_raw_html][block_title inner_style_title=\u00a0\u00bbonly_text\u00a0\u00bb padding_desc=\u00a0\u00bb10%\u00a0\u00bb title=\u00a0\u00bbObservatoires\u00a0\u00bb][\/block_title][separator [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2895","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nos solutions - GiPA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.gipa.eu\/fr\/nos-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nos solutions - GiPA\" \/>\n<meta property=\"og:description\" content=\"[vc_row type=\u00a0\u00bbfull_width_background\u00a0\u00bb bg_image=\u00a0\u00bb7863&Prime; bg_position=\u00a0\u00bbcenter bottom\u00a0\u00bb parallax_bg=\u00a0\u00bbtrue\u00a0\u00bb text_color=\u00a0\u00bblight\u00a0\u00bb][vc_column][block_title inner_style_title=\u00a0\u00bbonly_text\u00a0\u00bb title=\u00a0\u00bbEtudes sur mesure\u00a0\u00bb][\/block_title][separator width=\u00a0\u00bb200px\u00a0\u00bb height=\u00a0\u00bb1px\u00a0\u00bb position=\u00a0\u00bbcenter\u00a0\u00bb color=\u00a0\u00bb#e1e1e1&Prime; margin_top=\u00a0\u00bb5px\u00a0\u00bb margin_bottom=\u00a0\u00bb40px\u00a0\u00bb][vc_row_inner][vc_column_inner][textbar style=\u00a0\u00bbstyle_2&Prime; button_title=\u00a0\u00bbNous contacter\u00a0\u00bb button_link=\u00a0\u00bb\/fr\/contactez-nous\/\u00a0\u00bb icon=\u00a0\u00bbsteadysets-icon-type\u00a0\u00bb] Pour d\u00e9finir et piloter vos strat\u00e9gies (relation client, marque, nouveaux services et potentiel\u2026) vous avez recours \u00e0 des \u00e9tudes marketing. Sur tous ces sujets, GiPA peut vous accompagner. 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